師資陣容

陳建維

陳建維

副教授

國際經營與貿易學系

  • 分機
    29393091 #81135
  • E-Mail
    cweichen@nccu.edu.tw
  • 研究專長
    行銷管理、國際行銷管理、新產品發展與管理

學歷

  • 英國華威大學商學系博士
  • 國立臺灣大學商學系碩士
  • 國立臺灣大學電機工程(學)系學士

個人著作

  • 楊季霖*;江明憲;陳建維, 2014.07, 'The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements, ' Review of Managerial Science, Vol.8, No.3, pp.405-418.(SSCI)(*為通訊作者)
  • 陳建維;江明憲;楊季霖*, 2014.06, 'New Product Preannouncements, Advertising Investments, and Stock Returns, ' Marketing Letters, Vol.25, No.2, pp.207-218.(SSCI)(*為通訊作者)
  • 賽明成*;陳建維, 2013.03, '霸權、戰爭與石油美元機制:「炫耀性利他主義」信息策略, ' 問題與研究, Vol.52, No.1, pp.1-33.(TSSCI)(*為通訊作者)
  • 陳建維, 2012.06, 'An Eye for An Eye: Signaling before and during the Korean War of 1950-53., ' The Korean Journal of Defense Analysis, Vol.24, No.2, pp.209-224.(SSCI)
  • 陳建維*;Veronica Wong, 2012.05, 'Design and Delivery of New Product Preannouncement Messages, ' Journal of Marketing Theory and Practice, Vol.20, No.2, pp.207-225.(*為通訊作者)
  • 陳建維;練乃華*, 2012.01, 'Technological Opportunism and Firm Performance: Modearting Contexts, ' Journal of Business Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 陳建維*, 2011.12, 'Integrated Marketing Communications and New Product Performance in International Markets, ' Journal of Global Marketing, Vol.24, No.5, pp.397-416.(*為通訊作者)
  • 賽明成*;陳建維, 2010.03, '紮根理論與質性研究:調和觀點, ' 問題與研究, Vol.49, No.1, pp.1-28.(TSSCI)(*為通訊作者)
  • 陳建維*;沈宗奇;邱婉瑜, 2007, 'Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms, ' Industrial Marketing Management, Vol.36, pp.1046-1056.(SSCI)(*為通訊作者)
  • 陳建維*;Yung-Jui Chu, 2002, 'Product Advantage, Marketing Synergy, and ProductLaunch Decisions: The Moderating Role of Competitive Hostility, ' Sun Yet-Sen Management Review, International Issue, Vol.0, pp.41-69..(TSSCI)(*為通訊作者)
  • 魏啟林;陳建維, 1994, '美、日、歐跨國性企業之發展策略分析, ' 管理科學學報, Vol.11, No.3, pp.339-369.(TSSCI)
  • 陳建維;練乃華*, 2016.07, 'Iconic Architecture and City Branding: Ingredient Branding and Self-Congruity Perspectives, '.(*為通訊作者)
  • 練乃華*;陳建維, 2016.07, 'Co-Branding of Credit Crads: The Roles of Co-Branding Structure, Category Fit, and Types of Sales Promotion, '.(*為通訊作者)
  • 練乃華*;陳建維, 2015.08, 'Consumer Evaluation of Co-Branded Product: Perspective of Construal Level Theory, ' AMA 2015 Summer Educator’s Conference, American Marketing Association.(*為通訊作者)
  • 陳建維;練乃華*, 2015.08, 'Recency and Brand Loyalty of High-Technology Durables: Moderation of Consumer Heterogeneity, '.(*為通訊作者)
  • 楊季霖*;江明憲;陳建維, 2014.12, 'Financial leverage and Competitive Strategy: Evidence from Cross-Listing Firms, ' 2014 Global Innovation and Knowledge Academy-Asia/Pacific Conference, Global Innovation and Knowledge Academy.(*為通訊作者)
  • 陳建維;練乃華*, 2014.08, 'Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects, ' AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者)
  • 陳建維*;練乃華, 2014.07, 'Launch Tactics and Product Cannibalization in High Technology Markets, ' 2014 GAMMA Conference, Korean Scholars of Marketing Science.(*為通訊作者)
  • Nai-Hwa Lien*;陳建維, 2012.08, 'Effect of Temproal Distance, Brand Concept, and Message Apeal on Teaser-Ad Effectiveness, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
  • 陳建維*;Nai-Hwa Lien, 2012.08, 'Consumer Attitude toward Product Obsolescence and Perceptions of Product Quality and Sales Promotion, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
  • 陳建維;練乃華*, 2010.07, 'A Resource-Based View of Marketing Communications for International Product Launch, ' BAI 2010 International Conference on Business and Information.(SSCI)(*為通訊作者)
  • Veronica Wong, 1999, 'New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness, ' The 28th Annual Conference of the European Marketing Academy, European Marketing Academy.
  • 邱志聖;譚丹琪;譚丹琪, 2003.12, '推動成立企業學院與知識基地, ' 經濟部工業局.
  • 林柏生;陳坤銘;洪德欽;溫偉任;溫偉任;陳財家, 2002.12, '貿易救濟案件產業損害調查經濟分析之研究, ' 經濟部貿易調查委員會.
  • 林柏生;陳坤銘;洪德欽;溫偉任;陳財家;陳財家, 2001.12, '反傾銷制度產業損害經濟分析-美國鋼鐵與高科技產業案例研究, ' 經濟部貿易調查委員會.
  • 陳建維, 1999, 'New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness, ' doctoral dissertation, University of Warwick.

研究計畫

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