師資陣容

許牧彥

助理教授

科技管理與智慧財產研究所

  • 分機
    29393091 #81002
  • E-Mail
    muyen@nccu.edu.tw
  • 研究專長
    科技經濟學、綠色創新管理、各國科技政策

學歷

  • 美國賓州大學企業與公共政策博士
  • 美國賓州大學企業與公共政策博士
  • 美國賓州大學國際研究碩士
  • 美國賓州大學國際研究碩士
  • 國立臺灣大學商學系碩士
  • 國立臺灣大學商學系碩士
  • 國立臺灣大學機械工程(學)系學士
  • 國立臺灣大學機械工程(學)系學士

個人著作

  • 許牧彥*;童勇達, 2010.11, '工業園區內的廠商形成生態化工業網絡之影響因素, ' 商管科技季刊, Vol.11, No.3, pp.357-392.(TSSCI)(*為通訊作者)
  • Sheng-Tsung Hou*;Mu-Yen Hsu;Se-Hwa Wu, 2009.05, 'Psychological Ownership and Franchise Growth: An Empirical Study of Taiwan Taxi Franchise, ' The International Journal of Entrepreneurial Behaviour & Research (IJEBR), Vol.15, No.5, pp.415-435.(ABI)(*為通訊作者)
  • Hou, Sheng Hou, Sheng-Tsung*;Hsu, Mu-Yen;Wu, Se-Hwa, 2009, 'Psychological Ownership and Franchise Growth: An Empirical Study of Taiwan Taxi Franchise, ' International Journal for Entrepreneur Behavior and Research, Vol.15, No.5, pp.415-435.(*為通訊作者)
  • 許牧彥*, 2007, '以消費過程為基礎的獲利策略, ' 管理評論, Vol.19, No.8, pp.29-36.(中國管理科學類重要期刊)(*為通訊作者)
  • Se-Hwa Wu;Liang-Yang Lin*;Mu-Yen Hsu, 2007, 'Intellectual Capital, Dynamic Capabilities, and Innovative Performance of Organizations, ' International Journal of Technology Management, Vol.39, No.3/4, pp.279-296.(SSCI)(*為通訊作者)
  • 許牧彥*, 2006, '由知識經濟談專業技術人才與證照制度, ' 國家菁英季刊, Vol.2, No.2, pp.21-39.(*為通訊作者)
  • 張彥輝*;許牧彥;莊水榮, 2006, '以關係價值觀點建構連鎖加盟品牌鑑價模式, ' 政大智財評論, Vol.4, No.1, pp.146-167.(*為通訊作者)
  • 許牧彥*, 2003, '從知識的經濟本質談知識產權的原理, ' 科技發展政策報導, Vol.92, No.6, pp.442-455.(*為通訊作者)
  • 許牧彥*, 2001, '從知識的經濟特質談台灣專利制度的演進, ' 台灣產業研究, No.4, pp.297-352.(*為通訊作者)
  • 許牧彥*;何弘凱, 2012.12, '低破式產品創新之影響因素—台灣製造業的實證分析, ' 創新研究國際學術討會, 政治大學.(*為通訊作者)
  • 張筱祺*;許牧彥, 2012.12, '精品新產擴散模式─以女士手袋為例, ' 創新研究國際學術討會, 政治大學.(*為通訊作者)
  • 孫玉齡*;許牧彥, 2012.12, '醫師採用創新產品之影響因素─以採用心臟支架之情境為例, ' 科技管理學會年會暨論文研討會, 科技管理學會.(*為通訊作者)
  • 游銘仁*;連婉茜;許牧彥, 2012.12, '邊際效用遞減法則對於破壞式創新與定價策略影響之研究, ' 科技管理學會年會暨論文研討會, 科技管理學會.(*為通訊作者)
  • 5. Mao-Shong Lin*;Mu-Yen Hsu, 2012.07, 'Organizational determinants of innovations in the service sector of Taiwan, ' Portland International Conference on Management of Engineering and Technology (PICMET).(*為通訊作者)
  • 6. Hsu, Mu-Yen*, 2011.08, 'The Consumption Approach of Value Capture, ' Academy of Management(AOM) Annual Meeting, Academy of Management(AOM).(*為通訊作者)
  • Mu-Yen Hsu*;H. C. Chuang, 2011.06, 'Patenting Motivations of Taiwanese Companies, ' International Academy of Management and Business (IAMB), International Academy of Management and Business (IAMB).(*為通訊作者)
  • Mu-Yen Hsu*;S. Cunningham, 2011.06, 'Creative Industries and Industrial Innovations-Empirical Evidences from Taiwan Innovation Survey, ' International Academy of Management and Business (IAMB).(*為通訊作者)
  • Mu-Yen Hsu*;Hao-Jun Chung, 2010.12, 'Appropriability Conditions and Patent Strategies, ' Asia Academy of Management(AAOM) Annual Meeting, Asia Academy of Management(AAOM).(*為通訊作者)
  • 許牧彥*, 2009.08, '文化創意產業與科技研發創新─人文與科技之整合性觀念模式的探討, ' 創新管理研討會, 上海科學學研究所.(*為通訊作者)
  • 許牧彥*;林茂雄;鄭宇庭, 2009.07, 'Organizational Determinants and Complemetarity of Service Innovation- A Empirical Study of Taiwan Service Industry, ' 科技政策與創新前瞻研討會, 國科會,台灣大學.(*為通訊作者)
  • 許牧彥*;吳思華*;鄭宇庭*;謝邦昌*, 2009.06, 'R&D Cooperation Linkages in the Taiwan Innovation System, '.(*為通訊作者)
  • 許牧彥*;陳宥杉;陳碧俞, 2008.12, '我國大學之學術與產業研發能力之關聯性及其影響因素, ' 科技管理學會年會暨論文研討會, 科技管理學會.(*為通訊作者)
  • Mu-Yen Hsu*;Ming-Jer Chen, 2008.12, 'Multimarket Contact and Interfirm Rivalry, ' Asia Academy of Management(AAOM) Annual Meeting, Asia Academy of Management(AAOM).(*為通訊作者)
  • M. Y. Hsu*;L. K. Chen;H. C. Chuang;B. C. Shia;Y. T. Cheng;S. H. Wu, 2008.09, 'R&D Cooperation Linkages in Taiwan Innovation System, ' International Conference on Management of Innovation and Technology, IEEE.(IEEE)(*為通訊作者)
  • 2. Hsu, Mu-Yen*;Po-Mean Ker, 2008.06, 'Innovation Strategy and Learning Capability-Implications from a Simulation, ' The 25th DRUID Celebration Conference, Denmark Research Unit of Industrial Dynamics (DRUID).(SSCI)(*為通訊作者)
  • Hsu, Mu-Yen*;Ming-Jer Chen, 2007.08, 'Toward A Formal Model of Competitor Analysis and Interfirm Rivalry:Revisiting Chen (1996), ' Academy of Management(AOM) Annual Meeting, Academy of Management (AOM).(SSCI)(*為通訊作者)
  • Hou, Sheng-Tsung*;Se-Hwa Wu;Mu-Yen Hsu, 2007.08, 'Does Psychological Ownership Matter in the Context of Franchise Organization?, ' Academy of Management(AOM) Annual Meeting, Academy of Management(AOM).(SSCI)(*為通訊作者)
  • Hsu, Mu-Yen*;Po-Mean Ker, 2006.08, 'Innovation Strategy and Learning Capability-Implications from a Simulation, ' Academy of Management(AOM) Annual Meeting, Academy of Management(AOM).(SSCI)(*為通訊作者)
  • Hou, Sheng-Tsung*;Se-Hwa Wu;Mu-Yen Hsu, 2006.08, 'Psychological Ownership and Technology Adoption, ' Academy of Management(AOM) Annual Meeting, Academy of Management(AOM).(SSCI)(*為通訊作者)
  • 許牧彥*, 2004.04, '盜版對正版品需求的影響, ' 第五屆海峽兩岸知識產權學術研討會, 上海大學.(*為通訊作者)
  • 10. Mu-Yen Hsu*, 2004.01, 'Can we evaluate theIntellectual Capital by patent renewal fee data?-Empirical evidence from Taiwan, ' 25th McMaster World Congress, MacMaster University.(SSCI)(*為通訊作者)
  • 闕光威*;許牧彥, 2003.12, '盜版防治政策的新思維─從污染防治政策而來的啟示, ' 科技管理學會年會暨論文研討會, 科技管理學會.(TSSCI)(*為通訊作者)
  • 許牧彥*, 2003.11, '商業技術的創新─探索性模式與釋例, ' 產業創新管理與知識經營研討會, 政治大學.(*為通訊作者)
  • 許牧彥*, 2003.10, 'Promoting Green Innovation by Green Patent, ' 綠色生產力與環境化設計國際研討會, 亞洲生產力組織(APO).(*為通訊作者)
  • 許牧彥*, 2003.03, '整合環境與科技政策的生態化工業區, ' 永續性產品與產業管理研討會, 成功大學.(*為通訊作者)
  • 溫肇東*;許牧彥*, 2004, '創新機制在政府部門之應用, ' RDEC-RES-0920006, 行政院研究發展委員會.(*為通訊作者)
  • A. Balaguer;Y.L. Lou*;M.H. Tsai;S.C. Hung;F.S. Wu;M.Y. Hsu, 2008, 'The Rise and Growth of a Policy-Driven Economy:Taiwan, ' Small Country Innovation Systems, Edward Elgar Publishing Limited.(*為通訊作者)

研究計畫

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