Faculty Directory



Associate Professor

Department of Business Administration

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    29393091 #81033
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  • 亞利桑那州立大學工業工程(學)系博士
  • 美國德州大學工業工程(學)系碩士
  • 國立成功大學工業設計(學)系學士


  • 洪叔民*, 2016.12, 'A study of active and passive user participation in virtual communities, ' Journal of Electronic Commerce Research, Vol.17, No.4, pp.289-311.(SSCI)(*為通訊作者)
  • 洪叔民*;李易諭;吳志倫, 2016.01, 'A Study of the paying behaviour for subscribing social network sites, ' Computer Communications, Vol.73, No.1, pp.282-290.(SCI)(*為通訊作者)
  • 洪叔民*, 2014, '地圖日記—如何發展 Web 2.0 社群網站, ' 管理個案評論, Vol.5, No.2, pp.49-66.(光華管理個案資料庫)(*為通訊作者)
  • 洪叔民*, 2014, '浩漢產品設計—設計業專案管理, ' 管理個案評論, Vol.5, No.1, pp.63-82.(光華管理個案資料庫)(*為通訊作者)
  • C. Chao;洪叔民*, 2013.08, 'Does the SEC''s Waiver of Reconciliation of IFRS to U.S. GAAP Improve Accounting Quality?, ' Accounting and Finance Journal, Vol.2, No.3, pp.78-97.(*為通訊作者)
  • Chao, C.;洪叔民*, 2013.01, 'Asset Write-Offs Discretion and Accruals Management in Taiwan: The Role of Corporate Governance, ' Review of Quantitative Finance and Accounting, Vol.40, No.1, pp.41-74.(, 國科會財管及會計A 級期刊)(*為通訊作者)
  • 洪叔民*, 2012.08, 'A Study of the Factors Influencing Users’ Decisions to Pay for Web 2.0 Subscription Services, ' Total Quality Management and Business Excellence, Vol.23, No.8, pp.891-912.(SSCI)(*為通訊作者)
  • Chao, C-L;洪叔民*, 2011.10, 'An Examination of Long-Lived Asset Impairments: Write-Off Characteristics, Timeliness, and Market Reaction, ' Advances in Quantitative Analysis of Finance and Accounting, Vol.11, pp.113-146.(FLI (國科會財管及會計B 級期刊))(*為通訊作者)
  • R. J., Kuo*;S. Horng;Y. Li;Y. C. Huang, 2008.08, 'Continuous genetic algorithm-based fuzzy neural network for learning fuzzy IF-THEN rules, ' Neurocomputing, Vol.71, No.13-15, pp.2893-2907.(SCI)(*為通訊作者)
  • S. Horng*;B. Wu;J. Liu;C. Chan;M. Lin;D. Lin, 2007.12, 'Air Macau Cargo: The Challenges a Regional Air Cargo Service, ' Management Review (管理評論), Vol.26, pp.109-133.(TSSCI)(*為通訊作者)
  • J. W. Fowler*;Kim, W. M.;W. M. Carlyle;E. Gel;S. Horng, 2005.01, 'Evaluating A Posteriori Solution Techniques for Bi-criteria Parallel Machine Scheduling Problems, ' Journal of Scheduling, Vol.8, No.1, pp.75-96.(EI, SCI)(*為通訊作者)
  • C. Chao;R. Kelsey;S. Horng;C. Chiu, 2004.01, 'Evidence of earnings management from the measurement of the deferred tax allowance account, ' Engineering Economics, Vol.49, No.1, pp.63 - 92.(EI, Ecolit)
  • C-Y Chiu;C-H Paul Liu;W-L Chou;S. Horng;R-J Ku, 2003.12, 'A Wafer Fabrication Dispatching Method for Minimizing Inventory Variability Using Fuzzy Inference, ' International Journal of Industrial Engineering, Vol.10, No.4, pp.621 - 627.(SCIE)
  • J.W. Fowler;S. Horng;J.K. Cochran, 2003.09, 'A Hybridized Genetic Algorithm to Solve Parallel Machine Scheduling Problem with Sequence Dependent Setups, ' International Journal of Industrial Engineering, Vol.10, No.3, pp.232 - 243.(SCIE)
  • J.K. Cochran;S. Horng;J.W. Fowler, 2003.07, 'A Multi-Population Genetic Algorithm to Solve Multi-objective Parallel Machines Scheduling Problems, ' Computers and Operations Research, Vol.30, No.7, pp.1087-1102.(SSCI)
  • C. Chao;S. Horng, 2003.03, 'Development and Cost-Effective Applications of an Expert System for Improving Productivity: A Real-World Case Study, ' International Journal of Management, Vol.20, No.3, pp.360-376.(ABI)
  • S. Horng;J.W. Fowler;L.K. Cochran, 2000.04, 'A Genetic Algorithms Approach to Manage Ion Implantation Processes in Wafer Fabrication, ' International Journal of Manufacturing Technology and Management, Vol.1, No.2/3, pp.156-172.(SSCI)
  • J.W. Fowler;J.K. Cochran;S. Horng, 1999.02, 'A Group-Technology Coded Literature Review of Semiconductor Manufacturing Publications: The MASMLAB Bibliography Web Site, ' IEEE Transactions on Semiconductor Manufacturing, Vol.12, No.2, pp.259-263.(IEEE)
  • 洪叔民*;C. Chao, 2017.04, 'How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior, ' Proceedings of ITNG 2017, Premier Hall for Advancing Science and Engineering.(EI)(*為通訊作者)
  • 洪叔民;吳至倫*;梁定澎, 2016.06, 'How behaviors on social network sites and online social capital influence social commerce: The case of Facebook, ' PACIS 2016, College of Management, National Chung Cheng University.(*為通訊作者)(本論著未刊登但已被接受)
  • Chao, C.*;洪叔民, 2016.01, 'The valuation effects of accrual-based earnings management and real activities manipulation associated with the elimination of the form 20-F reconciliation requirement, ' Proceedings of 2016 Financial Accounting and Reporting Section Midyear Meeting, American Accounting Association, pp.TBD.(SCOPUS)(*為通訊作者)(本論著未刊登但已被接受)
  • 洪叔民*, 2015.07, 'Investigating the moderating effect of social identity on group buying purchase intention, ' Proceedings of the 2015 International Conference on E-learning, E-business, Enterprise Information Systems, & E-government, WORLDCOMP, pp.38-44.(*為通訊作者)
  • 洪叔民*, 2014.07, 'A Study of Poster and Viewer Participation in SNS, ' Proceedings of 2014 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, World Congress in Computer Science, Computer Engineering, and Applied Computing, pp.152-168.(Inspec)(*為通訊作者)
  • 洪叔民*;柯淑芬;揚昇翰, 2013.12, '雲端儲存服務的發展與未來--以台達電雲端儲存服務為例, ' 第十九屆服務業管理研討會論文集, 政大企管系, pp.3-1 - 3-31.(*為通訊作者)
  • 洪叔民*, 2013.07, 'A comparative study of multiple social network sites based on Google analytics data, ' Proceedings of EEE14'', Harvard University, MIT, and others, pp.125-131.(*為通訊作者)
  • 洪叔民;Lee, Y-Y;Wu, C-L, 2011.12, 'Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community, ' Proceedings of the 7th International Conference on Advanced Information Management and Service, IEEE.(IEEE)
  • 洪叔民*, 2010.04, 'Analysis of Users’ Behavior on Web 2.0 Social Network Sites: An Empirical Study, ' Proceedings of ITNG 2010, IEEE Computer Society, pp.454-459.(IEEE)(*為通訊作者)
  • 洪叔民*, 2010.04, 'Analysis of Users’ Behavior on Web 2.0 Social Network Sites: An Empirical Study, ' Proceedings of ITNG 2010, IEEE Computer Society, pp.454-459.(EI, IEEE)(*為通訊作者)
  • 韓志翔*;劉純婷;洪叔民, 2009.12, '浩漢設計(NOVA)-國際化歷程, ' 第十五屆服務業管理個案集, 國立政治大學企管系, pp.˙7-1 ~ 7-34.(*為通訊作者)
  • 洪叔民*;吳至倫, 2009.09, 'Study of the factors influencing users’ decisions to pay for the subscriptions and transactions at web 2.0 services, ' Proceedings of The 2009 International Conference on Innovation and Management, 產業電子化運籌管理學會.(EI)(*為通訊作者)
  • 洪叔民*, 2009.04, 'The behavior and preferences of users on web 2.0 social network sites: An empirical study, ' Proceedings of ITNG 2009, IEEE Computer Society, pp.E1-E6.(EI, IEEE)(*為通訊作者)
  • 洪叔民*, 2008.11, '網路服務的創新-以地圖日記為例, ' 第十四屆服務業管理個案集, pp.5-1 ~ 5-47.(*為通訊作者)
  • Chao, C. L.*;洪叔民, 2008.08, 'An examination of SFAS No. 144: The likelihood of asset impairment recognition, write-off characteristics, and market reaction, ' Proceedings of the Annual Meeting of the American Accounting Association, American Accounting Association.(*為通訊作者)
  • Chao, C. L.*;洪叔民, 2008.04, 'The likelihood of asset impairment recognition, write-off characteristics, and market reaction to write-off announcements: Evidence from the U.S, ' Proceedings of the 31st Annual Congress of the European Accounting Association, European Accounting Association.(*為通訊作者)
  • C. Chao*;洪叔民, 2007.11, 'An Examinatin of SFAS No. 144: The Likelihood of Asset Impairment Recognition, Write-Off Characteristics, and Market Reaction, ' Accounting Theory and Practice Conference, 中華會計學會.(*為通訊作者)
  • 洪叔民*, 2007.11, '教育服務的發展與創新-以實踐大學工業設計系為例, ' 第十三屆服務業管理個案集, 政治大學企管系.(*為通訊作者)
  • 洪叔民*, 2007.08, 'A study of labor assignment in cellular manufacturing system, ' Proceedings of the International Conference on Production Research, International Fundation of Production Research.(*為通訊作者)
  • 洪叔民*;陳國祥;周凌峰, 2006.12, '設計產業的發展與未來-以浩漢設計為例, ' 第十二屆服務業管理個案集, 國立政治大學企管系, pp.8~1-8~30.(*為通訊作者)
  • 洪叔民*, 2006.07, 'A Stage-Based Human Resource Allocation Procedure for Project Management with Multiple Objectives, ' Proceedings of PMI Research Conference, PMI, pp.1-12.(*為通訊作者)
  • 洪叔民*;張毓欣;游森楨, 2005.12, '問業的發展與未來-以前進國際為例, ' 第十一屆服務業管理個案集, 國立政治大學企管系, pp.4~1 - 4~33.(*為通訊作者)
  • S. Horng*;C. Chao, 2005.08, 'Using Simulations to Develop CONWIP/EPQ Systems for a Production with Limited Storage Space, ' Proceedings of the 18th International Conference on Production Research, International Fundation for Production Research, pp.CD-ROM.(*為通訊作者)
  • 杜壯;洪叔民*;段繼忠, 2004.12, '服務失敗與復原機制在台灣電影映放業之研究-以台北信義華納威秀影城為例, ' 第十屆服務業管理個案集, 國立政治大學企管系, pp.24-54.(*為通訊作者)
  • 洪叔民;蔡緒輝;田淑文, 2004.11, '應用模擬建構動態生產控制系統-以生技產業為例, ' 第一屆台灣作業研究學會學術研討會暨2004年科技與管理學術研討會 - CD-ROM, 台灣作業研究學會.
  • S. Horng, 2003.11, 'Dynamic production control systems – A Case Study, ' The 8th Annual International Conference on Industrial Engineering Theory, Applications & Practice - CD-ROM, International Journal of Industrial Engineering.
  • 洪叔民;蔡緒輝, 2003.10, '以動態生產控制建構生產繁殖系統, ' The International Conference on Technology and Management with Special Symposium on Advanced Interactive Systems - CD-ROM, National Taipei University of Technology.
  • C. Chao;S. Horng, 2000.11, 'Development and cost-effective applications of expert systems for improving the productivity of organizations, ' Information Technologies in Accounting, American Accounting Association, pp.1-21.
  • S. Horng, 1999.10, 'Multiobjective Scheduling of Ion Implantation Processes, ' INFORMS Annual Meeting, INFORMS.
  • J.K. Cochran;S. Horng;J.W. Fowler, 1999.08, 'A Overviews of a New Class of Genetic Algorithm for the M Identical Parallel Machine Scheduling Problem, ' Proceedings of the third International Conference on Engineering Design and Automation, pp.230-237.
  • S. Horng;J.W. Fowler;J.K. Cochran, 1998.12, 'Using Genetic Algorithms to Manage Ion Implantation Processes in Wafer Fabrication, ' TECHCON, Semiconductor Research Corporation, pp.254.
  • S. Horng;J.W. Fowler;J.K. Cochran, 1998.07, 'Using Genetic Algorithms to Solve Scheduling Problem in Wafer Fabrication, ' Automation.
  • 洪叔民, 2009, 'New Service Development for Web 2.0 in the context of U-Taiwan, ' 溫世仁文教基金會.
  • 洪叔民, 2009, '網路服務 - 以地圖日記為例 - 結案報告, ' 教育部.
  • 洪叔民, 2008, '休閒農業資訊全方位整合網站品質提升計畫-結案報告, ' 財團法人台灣農業資訊科技發展協會.
  • 洪叔民, 2008, '專案管理–以設計業為例 - 結案報告, ' 教育部.
  • 洪叔民*, 2007, 'A New Concept of Production Management – Functional Cellular Production Systems, ' NSC.(*為通訊作者)
  • 洪叔民*, 2006, 'Implementing Information Technology into Enterprises by Phase Project Management ─ the Case of ERP, ' NSC.(*為通訊作者)
  • 洪叔民, 2005.10, 'NSC Project Report: Using Simulation and Genetic Algorithms to Solve Product Mix Problems in Production Control with Limited Storage Space, ' NSC.
  • S. Horng, 2004.10, 'NSC Project Report: A Dynamic Production Control System Using CONWIP and EPQ – A Case Study, ' NSC.
  • C.Y. Chiu;S. Horng, 2004.01, 'NSC project report: A Fuzzy Expert System for Wafer Fabrication Bottleneck Machine Dispatching, ' NSC.
  • C.Y. Chiu;Y. Lee;C. Tu;T. Lai;R. Kuo;S. Horng, 2004.01, 'Final Report: International Research Program - Advanced Interactive Systems Integration and Management, ' Ministry of Education.
  • S. Horng, 2003.10, 'NSC Project Report: Multiple Population Genetic Algorithms to Solve Parallel Machine Scheduling Problems with Multiple Objectives, ' NSC.
  • S. Horng, 1998.12, 'The Use of Genetic Algorithms to Solve Multi-objective Scheduling Problems on Parallel Machines, ' Arizona State University.
  • 洪叔民*, 2012.12, 'Analysis of users’ behavior on social network sites, ' Exploratory Analysis in Dynamic Social Networks – Theoretical and Practical Applications, iConcept Press, pp.115-134.(*為通訊作者)
  • 杜壯;洪叔民*;段繼忠, 2008, '服務失敗與復原機制在台灣電影映放業之研究-以台北信義華納威秀影城為例, ' 服務管理個案第四輯, 智勝文化.(*為通訊作者)