師資陣容

李嘉林

李嘉林

助理教授

企業管理學系

  • 分機
    29393091 #88180
  • E-Mail
    clee@nccu.edu.tw
  • 研究專長
    品牌聯盟、消費者效用模型、文創行銷、行銷倫理

學歷

  • 德國畢勒佛大學經濟學系暨企業管理學系博士
  • 國立臺灣大學國際企業(管理)學系碩士

個人著作

  • 李嘉林*, 2017.08, 'Examining the impact of co-branding service failures on consumer evaluations, ' Asia Marketing Journal, pp.forthcoming.(KCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 李嘉林*, 2017.07, 'The Impact of Consumer Evaluation on the Cause-Related Marketing, ' Asia Marketing Journal, Vol.19, No.1, pp.1-17.(*為通訊作者)
  • 李嘉林*, 2016.10, 'The impact of product involvement on reciprocal effect in co-branding, ' Asia Marketing Journal,.(*為通訊作者)(本論著未刊登但已被接受)
  • 楊偉顥*;李嘉林;張愛華;黃俊傑, 2016.09, '服務設計、品牌體驗與體驗價值間之關係研究, ' 行銷評論,.(*為通訊作者)(本論著未刊登但已被接受)
  • Chia-Lin Lee*;Reinhold Decker, 2016.07, 'Co-branding partner selection: The importance of belief revision, ' Journal of Business Economics and Management, Vol.17, No.4, pp.546-563.(SSCI)(*為通訊作者)
  • Chia-Lin Lee*, 2014.12, 'Is Co-branding A Double-edged Sword for Brand Partners?, ' European Research Studies, Vol.17, No.4, pp.19-34.(Econlit)(*為通訊作者)
  • Chia-Lin Lee*;Reinhold Decker, 2009.07, 'Modeling the Effect of Belief Revisions on the Success of Co-branding, ' Journal of Applied Economic Sciences, Vol.4, No.2, pp.222-235.(SCOPUS)(*為通訊作者)
  • Chia-Lin Lee*;Reinhold Decker, 2009.04, 'A Systematic Analysis of Preference Change in Co-branding, ' Journal of Applied Economic Sciences, Vol.4, No.1, pp.36-44.(SCOPUS)(*為通訊作者)
  • 李嘉林*, 2016.02, 'Negative spillover effects in co-branding service failures: the impact of stereotype change (獲得推薦論文獎), ' 2016 Management Theory and Practice Conference, National Taiwan University.(*為通訊作者)(本論著未刊登但已被接受)
  • 李嘉林*, 2012.09, 'THE IMPACTS OF CONSUMER EVALUATION ON PARTNER SELECTION IN A CO-BRANDING ALLIANCE, ' IAREP 2012, International Association for Research in Economic Psychology.(*為通訊作者)
  • 李嘉林*, 2012.08, 'Discussing the Changes of Consumer-based Brand Equity in Co-branding by Using a Quantitative Measure, ' 2012 Global Marketing Conference at Seoul, KOREAN ACADEMY OF MARKETING SCIENCE.(*為通訊作者)
  • 李嘉林*;侯昱成;楊偉顥, 2010.12, '淺談里仁事業的服務創新, ' 政大企管系第十六屆服務業管理研討會, 政治大學企業管理學系.(*為通訊作者)
  • Chia-Lin Lee, 2010.09, 'A New Attitudinal Measure of Brand Equity in Co-branding, ' 2010 Global Marketing Conference, Korean Academy of Marketing Science.
  • Chia-Lin Lee*;Reinhold Decker, 2007.06, 'How Do Consumers Change Their Preferences in Co-branding, ' INFORMS Marketing Science Conference, INFORMS.(*為通訊作者)
  • Chia-Lin Lee, 2009.10, 'The Influence of Consumer Evaluations on the Success of Co-branding, ' Library of Bielefeld University.

研究計畫

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