師資陣容

別蓮蒂

別蓮蒂

副院長

商學院

  • 分機
    29393091 #81230
  • E-Mail
    lienti@nccu.edu.tw
  • 網站
    http://ba51.nccu.edu.tw:8080/lienti/
  • 研究專長
    消費者行為、消費者心理學、行銷管理、品牌管理

學歷

  • 美國普渡大學消費者行為研究與零售學博士
  • 美國普渡大學消費者行為研究與零售學碩士
  • 國立臺灣大學心理學系學士

個人著作

  • 別蓮蒂*, 2015.09, 'The Effects of Hedonic and Utilitarian Bidding Values on E-Auction Behavior, '.(*為通訊作者)
  • Yu-Tse Lin*;Kang-Ning Xia;Lien-Ti Bei, 2015.01, 'Customer’s Perceived Value of Waiting-Time for Service Events, ' Journal of Consumer Behaviour, Vol.14, No.1, pp.28-40.(SSCI)(*為通訊作者)
  • Meng-Chun Tsai*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2014.03, 'Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions, ' Journal of the Academy of Marketing Science, Vol.(in print), No.(in print), pp.(in print).(SSCI)(*為通訊作者)
  • Chuang-Wen You*;Hsin-Liu (Cindy) Kao;Bo-Jhang Ho;Yu-Han (Tiffany) Chen;Wei-Fehng Wang;Lien-Ti Bei, 2014.01, 'ConvenienceProbe: A Phone-based Data Collection and Access System for Retail Trade Area Analysis, ' IEEE Pervasive Computing, Vol.13, No.1, pp.(in print).(SCIE)(*為通訊作者)
  • Bei, Lien-Ti;Tsung-Chi Cheng*, 2013.06, 'Brand Power Index – Using Principal Component Analysis, ' Applied Economics, Vol.45, No.20, pp.2954-2960.(SSCI)(*為通訊作者)
  • 別蓮蒂;陳明怡;劉吉傑, 2012, '領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點, ' 管理評論, Vol.31, No.3, pp.49-72.(TSSCI)
  • Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者)
  • Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者)
  • Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者)
  • 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者)
  • 曾忠蕙*;樓永堅;別蓮蒂, 2009, '贈品促銷深度對贈品組合評價影響之研究, ' 臺大管理論叢, Vol.19, No.1, pp.95-126.(TSSCI)(*為通訊作者)
  • Lien-Ti Bei;Yung-Cheng Shen, 2007, 'Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation, ' 管理學報,.
  • Lien-Ti Bei*;Cian-Fong Shang, 2006, 'Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality, ' Journal of Retailing and Consumer Services, Vol.13, No.1, pp.1-13.(*為通訊作者)
  • 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI)
  • 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI)
  • Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36.
  • Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467.
  • 別蓮蒂, 2003.04, '產品契合度與品牌特質聯想對品牌延伸效果的影響, ' 管理評論, Vol.22, No.2, pp.87-109.(TSSCI)
  • 別蓮蒂, 2003, '企業品牌傘策略之企業名稱背書效果, ' 管理學報, Vol.20, No.6, pp.1175-1199.(TSSCI)
  • 別蓮蒂;商倩鳳, 2003, '企業採用創新技術之影響因素—以WAP 應用為例, ' 台大管理論叢, Vol.14, No.1, pp.217-261.(TSSCI)
  • 別蓮蒂, 2003, '消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響, ' 台灣管理學刊, Vol.3, No.2, pp.65-84.
  • 喬友慶;葉凱莉;別蓮蒂, 2002.12, '顧客滿意度衡量與估計之研究─線性迴歸模型與 Ordered Logit/ Probit 模型之比較, ' 企業管理學報, No.55, pp.1-23.
  • 別蓮蒂;游舒惠, 2002.01, '企業贊助公益活動之動機、決策與影響因素, ' 廣告學研究, Vol.18, pp.53-94.
  • Lien-Ti Bei, 2001.09, 'An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty, ' Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol.14, pp.125-140.
  • Lien-Ti Bei;Richard Widdows, 1999.08, 'Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach, ' Journal of Consumer Affairs, Vol.33, No.1, pp.165-186.(SSCI)
  • Lien-Ti Bei;Richard Heslin, 1997, 'The Consumer Reports Mindset: Who Seeks the Value-The Involved or the Knowledgeable?, ' Advances in Consumer Research, Vol.14, pp.151-158.(SSCI)
  • Lien-Ti Bei;Eithel M. Simpson, 1995, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research, Vol.12, pp.257-261.(SSCI)
  • Tsai, Meng-Chun;Yung-Chien Lou;Lien-Ti Bei, 2011, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' AMA Summer Marketing Educators'' Conference.
  • You, Chuang-Wen;Hao-Hua Chu;Lien-Ti Bei;Wei-Fehng Wang;Ju-hui Wei, 2011, 'Using a GPS Program on Smart Phone as a New Tool to Collect Pedestrain Route-Based Retail Data, ' The 18th International Conference on Recent Advances in Retailing and Services Science.
  • Bei, Lien-Ti;Chiayang Mac Chang;Chao-hui Huang, 2010, 'The Effects of Cognitive-Brand Age Congruity on Brand Preference under Different Product Categories, ' German-French-Austrian Conference on Marketing.
  • Bei, Lien-Ti;Ming=Yi Chen, 2010, 'Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors in E-Auctions, ' 2010 Global Marketing Conference.
  • Chen, Etta Y.I.;Lien-Ti Bei, 2010, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Boundaries of Acceptable Price: Expected Price as a Mediator, ' 2010 Global Marketing Conference.
  • Bei, Lien-Ti,*;Chih-Ping Wang;Chi-Ping Lee, 2009.05, 'The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products, ' Annual Conference of Academy of Marketing Science (AMS).(*為通訊作者)
  • Bei, Lien-Ti*;Chih-Ping Wang;Hung-Miao Lin, 2008.10, 'The Values and Lifestyles of Prior Mature Chinese Consumers, ' Association for Consumer Research (ACR) Conference.(*為通訊作者)
  • Tseng, Chung-Hui*;Yung-Chien Lou;Lien-Ti Bei, 2008.10, 'A Research of the Effect of Gift Promotion and Its Spillover Effect, ' Association for Consumer Research (ACR) Conference.(*為通訊作者)
  • 別蓮蒂*;Chih-Ping Wang;Hung-Pin Chung, 2008.08, 'Forward or not: The diffusion of rumors on the Internet, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者)
  • Chen, Yu-Shan*;Lien-Ti Bei, 2008.08, 'Intergenerational brand loyalty transfer: Is product knowledge a missing link?, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者)
  • Chen, Yi-Mu*;Richard Widdows;Lien-Ti Bei, 2008.06, 'What Makes You Satisfied: The Brand, Store, or Employee?, ' Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference.(無)(*為通訊作者)
  • 別蓮蒂*;Chih-Ping Wang;Chi-Yun Chou, 2008.06, 'Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Information Overload Situation, ' AMA SERVSIG International Research Conference.(無)(*為通訊作者)
  • 別蓮蒂*;Ming-Yi Chen;Meng-Chun Tsai, 2007.11, 'The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self, ' The Annual Conference of The Society for Marketing Advances (SMA).(無)(*為通訊作者)
  • 別蓮蒂*;Kang-Ning Xia, 2007.10, 'Consumer Fantasy and Fantasy Consumption, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者)
  • Lin, Yu-Tse*;別蓮蒂, 2007.10, 'The Perceived Value of Time in a Transaction, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者)
  • Yeh, Nai-Chi*;別蓮蒂, 2007.10, 'The Effect of Promotion Framing on the Evaluation of Price Bundling, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者)
  • 別蓮蒂*;Yi-Mu Chen, 2007.06, 'The Relationships between Consumers and Retailers in the Chain Store Setting, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者)
  • 別蓮蒂*;Wen-Hsuan Lee, 2007.06, 'The Effects of Social Comparison and Counterfactual Thinking on the Perceived Value of Consumers, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者)
  • Lien-Ti Bei*;Yu-Tse Lin;Chang-Min Yu, 2006.09, 'The Relationship between Consumer Guilt and Shopping Behavior, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者)
  • Lin, Yu-Tse*;別蓮蒂, 2006.07, 'The Perceived Time Value by Consumers in a Transaction, ' The 13th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者)
  • Xia, Kong-Ning*;別蓮蒂, 2006.05, 'The Effects of Moods on Consumers’ Cognition of Product Attributes, ' The 25th Annual Advertising & Consumer Psychology Conference, Society for Consumer Psychology (SCP).(無)(*為通訊作者)
  • 別蓮蒂*;林育則, 2006, '付款時點對消費者購買意願的影響-考慮產品類別的調節效果, ' 2006企業管理國際學術論壇暨研討會.(無)(*為通訊作者)
  • 別蓮蒂*, 2006, '青少年的博物館參觀行為與長期良性關係建立, ' 2006年博物館館長論壇.(無)(*為通訊作者)
  • Chih-Yun Wu*;Lien-Ti Bei;Zeng-Long Huang, 2005.09, 'The Influence of Culture Difference on the Display of Brand Personality and Self Concept, ' Consumer Personality and Research Methods 2005 Conference.(*為通訊作者)
  • Yu-Ching Chiao;Chwo-Ming Yu;Lien-Ti Bei, 2005.07, 'Determinants of SMEs'' Performance: An Investigation from Newly-industrialized Economies, ' Academy of International Business 2005 Annual Meeting.
  • Ching-Jui Keng;Zeng-Long Huang;Lien-Ti Bei, 2005.07, 'A Cross-National Study on the Users'' Acceptance of Mobile Internet in China, Japan, and Taiwan, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science.
  • Lien-Ti Bei;Etta Y. I. Chen, 2005.07, 'The Influences of Cognitive Age on Consumers'' Brand Preferences and Choices, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science.
  • Tsai-Ju Liao;Lien-Ti Bei;Kealoha Widdows, 2005.04, 'The Effects of Culture on Women''s Opinions and Consumption Values for both Hedonic and Utilitarian Products in China and Taiwan, ' Conference of the American Council on Consumer Interests.
  • Etta Y. I. Chen;Lien-Ti Bei, 2005.04, 'The Effects of Price Dispersion and Suggested List Price on Consumers'' Internal Reference Prices, ' Conference of the American Council on Consumer Interests.
  • 別蓮蒂;陳嬿伊, 2005, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Internal Reference Prices, ' 第三屆全國當代行銷學術研討會, 中正大學.
  • 別蓮蒂;吳祉芸, 2005, '品牌個性, ' 2005年應用心理學與實務研討會:心理學應用領域的未來展望—臨床、工商與諮詢, 東吳大學.
  • 別蓮蒂;孫國寧, 2005, '自我監控程度與性別對銷售溝通影響之研究, ' 第二屆台灣行銷科學學會學術研討會, 台灣大學.
  • 別蓮蒂;楊采薇, 2004.12, '雲門舞集舞蹈教室的產品發展與前景─身體律動、生活律動, ' 第十屆服務業管理研討會, 政治大學 企業管理學系, pp.143-170.
  • Lien-Ti Bei;Etta Y. I. Chen, 2004.10, 'Happy New Year-An Examination of Chinese New Tear Food Shopping Behavior, ' Association for Consumer Research (ACR) Conference.
  • 別蓮蒂;陳嬿伊, 2004, '心理年齡與實際年齡對品牌偏好與選擇的影響, ' 第四十三屆心理學年會暨「心理學的教與學」專題研討會.
  • Tsai-Ju Liao;Kealoha Widdows;Lien-Ti Bei;Richard Widdows, 2004, 'The Influences of Women''s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Societies, ' ACR Conferences.
  • Lien-Ti Bei;Yung-Chien Lou, 2004, 'The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research, ' The 11th InternationalConference of the European Institute of Retailing and Services Studies, Prague, Czech Republic.
  • Etta Y. I. Chen;Richard Widdows;Lien-Ti Bei, 2004, 'Consumers'' Perceived Importance and Usage of Internet Information for Search Goods versus Experience Goods, ' The 11th International Conference of the European Institute of Retailing and Services Studies, Prague, Czech Republic.
  • Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2003.12, 'The Determinants of Consumers'' Online Information Search Behavior for Search versus Experience Products, ' The 5th Conference of the Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.172-184.
  • Lien-Ti Bei;Cian-Feng Shang, 2003.08, 'The Competitive Strategies for State-owned Enterprises Based on Customer Satisfaction, ' The 10th International Conference of the European Institute of Retailing and Services Studies.
  • Lien-Ti Bei;Hung-Jui Chang;Cian-Feng Shang, 2003.08, 'The Determinants of Corporate Adoption of the Innovative Technology: A Case Study of WAP, ' The 10th International Conference of the European Institute of Retailing and Services Studies.
  • Tsai-Ju Liao;Lien-Ti Bei, 2003.06, 'The Impacts of Media Contact and Culture on Women''s Consumption Value in China and Taiwan, ' The Advertising and Consumer Psychology Conference, Sociey of Consumer Psychology.
  • Iung-Jeng Shen;Lien-Ti Bei, 2003.06, 'Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan, ' The Advertising and Consumer Psychology Conference.
  • 別蓮蒂;楊國彬;喬友慶;戴湘涒, 2003.05, '表演藝術消費體驗與消費行為影響因素之探討, ' 第一屆當代行銷學術研討會, 中興大學.
  • Lien-Ti Bei;Iou-Ching Chiau, 2003.02, 'An Exploratory Study of the Cognitive Age versus Chronological Age of Teens and Adults in Taiwan, ' The Proceedings of the 2003 Society of Consumer Psychology Conference, pp.95-105.
  • 黃逸甫;別蓮蒂, 2003, '服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響—以銀行業為例, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會.
  • 魏聖忠;別蓮蒂, 2003, '認知年齡與創新產品使用行為關係之研究, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會.
  • 陳嬿伊;別蓮蒂, 2003, '整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會.
  • 吳祉芸;別蓮蒂, 2003, '兩岸品牌個性之比較—以報紙廣告為例, ' 第十一屆中華民國廣告暨公共關係學術與實際研討會.
  • Lien-Ti Bei;Tsai-Ju Liao;Kealoha Widdows, 2003, 'Women''s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, pp.63-80.
  • 別蓮蒂, 2002.05, '公益行銷效益評估—明基兒福合作活動案剖析, ' 第十屆中華民國廣告暨公共關係學術與實務研討會, 政大廣告系.
  • 別蓮蒂;喬友慶, 2002, '台灣消費者心理年齡之探索性研究, ' 第十屆中華民國廣告暨公共關係學術與實務研討會.
  • 別蓮蒂;喬友慶;楊國彬, 2002, '從關係行銷的觀點探討顧客忠誠度績效之研究, ' 2002 新世紀、新知識、新思維, 第二屆跨領域管理學術暨實務研討會.
  • 別蓮蒂;喬友慶, 2002, '從服務業無形性的觀點探討顧客忠誠度, ' 第一屆服務業行銷暨管理學術研討會.
  • 別蓮蒂;喬友慶;葉凱莉, 2002, '顧客滿意度衡量與估計之研究—最小平方法 (OLS) 與 Ordered Logit/ Probit 模型之比較, ' 第六屆科際整合管理國際研討會.
  • Lien-Ti Bei, 2001.06, 'An Integrated Model for the Effects of Perceived Product, Service Quality, and Price Fairness on Consumer Satisfaction and Loyalty, ' 2001 Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference.
  • 別蓮蒂, 2001, '統計分析在行銷管理的實務應用與趨勢, ' 九十年統計學術研討會, 中國統計學社、行政院主計處.
  • 別蓮蒂, 2001, '元大京華證券的顧客關係管理, ' 第七屆服務業管理研討會個案集, 政大企管系, pp.56-80.
  • Lien-Ti Bei;Richard Heslin, 1997.10, 'The Consumer Reports Mindset: Who Seeks Value-The Involved or the Knowledge?, ' Advances in Consumer Research Vol. 14, pp.151-158.
  • Lien-Ti Bei, 1997.02, 'Consumers'' Product Involvement and Measurements, ' 1997 Winter Conference of the Society for Consumer Psychology, Society for Consumer Psychology, pp.117-123.
  • Lien-Ti Bei;Richard Heslin, 1996.08, 'The Effects of Product Knowledge and Product Involvement on Consumers'' Purchase Decisions, ' The 1996 Convention of the American Psychological Association.
  • Lien-Ti Bei;Eithel M. Simpson, 1995.10, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research Vol. 12, pp.257-261.
  • Lien-Ti Bei;Richard Heslin, 1995.08, 'Consumers'' Involvement with Product Attributes:An Exploration into a New Concept of Product Involvement, ' The 1995 Convention of the American Psychological Association, Society for Consumer Psychology.
  • Lien-Ti Bei, 1993, 'Determinants of Consumer Credit Card Repayment Patterns, ' The 1993 Conference of the American Council on Consumer Interests.
  • Lien-Ti Bei;Eithel M. Simpson, 1993, 'The Determinants of Consumers'' Purchase Decisions on Recyled Products, ' The First Purdue University Environmental Workshop: Presentations, pp.136.
  • 別蓮蒂, 2006, '電子行銷典範-子計畫五:消費者的網路資訊搜尋、處理與使用行為 (2/3), ' 國科會專題研究計畫.
  • 別蓮蒂, 2004, '範例類比論中之同化對比效果於品牌延伸策略之應用, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 2004, '電子行銷典範--子計畫五:消費者的網路資訊搜尋、處理與使用行為(1/3), ' 國立政治大學企業管理學系.
  • 別蓮蒂, 2003.08, '品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(2/2), ' 國立政治大學企業管理學系.
  • 別蓮蒂;樓永堅, 2002.08, '奇數訂價對消費者行為影響之研究:消費者注意、價格處理、及購買效果 (1/2), ' 國科會專題研究計畫.
  • 別蓮蒂, 2002, '品牌策略之決定因素與成效影響因素—企業品牌傘策略、企業品牌策略與產品品牌策略之比較 (1/2), ' 國立政治大學企業管理學系.
  • 別蓮蒂, 2001.08, '企業品牌傘策略中產品品牌對企業形象之回饋效果研究, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 2000.08, '企業品牌傘策略:影響企業名稱背書效果之因素探討, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 2000.07, '平位比較性廣告與優勢比較性廣告之策略運用及效果, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 1999.07, '消費者品牌延伸接受度:產品知識對屬性相似性與延伸能力的中介效果, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 1999.05, '自行車產業海外投資分析, ' 財團法人自行車工業研究發展中心委託,經濟部科技專案.
  • 別蓮蒂, 1998.07, '消費者的信用卡相關產品知識與使用型態, ' 國立政治大學企業管理學系.
  • 別蓮蒂, 1997.08, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司.
  • 別蓮蒂, 2000, '生活型態白皮書-2000年台灣消費習慣調查報告, ' 商周出版社.
  • 別蓮蒂, 2011, '第九章 登峰 民國91-100年(Ⅱ), ' 百年企業.產業百年:臺灣企業發展史, 巨流圖書公司, pp.308-346.
  • 別蓮蒂;游舒惠, 2011, '家族企業的家族價值觀、組織文化和品牌個性, ' 家族企業還重要嗎?, 巨流圖書公司, pp.265-316.
  • 別蓮蒂*, 2006.01, 'The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan, '.(*為通訊作者)
  • Yung-Cheng Shen;Lien-Ti Bei;Chih-Yun. Wu, 2006, 'Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan(Chapter 21), ' Creating Images and the Psychology of Marketing Communication, pp.331-349.
  • 別蓮蒂;楊采薇, 2005, '紙風車劇團—讓風吹動,迎風向前走, ' 藝術產業行銷個案集第一輯,Case 2,pp.19-42, 智勝文化.
  • 別蓮蒂;楊采薇, 2005, '雲門舞集舞蹈教室—「生活律動」的產品發展與前景, ' 藝術產業行銷個案集第一輯,Case 5,pp.113-134, 智勝文化.
  • 別蓮蒂;蔡孟君, 2005, '國立中正文化中心—實踐行銷概念的歷程, ' 藝術產業行銷個案集第一輯,Case 7,pp.157-184, 智勝文化.
  • 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '消費者的態度對購買決策的影響, ' 消費者行為, 國立空中大學.
  • 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '社會人際因素對消費者行為的影響, ' 消費者行為, 國立空中大學.
  • 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '文化因素對消費者行為的影響, ' 消費者行為, 國立空中大學.
  • 別蓮蒂, 2000.10, '瑞聯航空公司, ' 服務業管理個案-第二輯,case 14,pp. 302-313, 智勝文化.
  • 別蓮蒂, 2000, '台灣行動電話市場總體概況, ' 服務業管理個案-第二輯,Case 11,pp. 244-265, 智勝文化.
  • 別蓮蒂;蕭月華, 2000, '從中華電信總局到中華電信股份有限公司, ' 服務業管理個案-第二輯,Case 10,pp.226-242, 智勝文化.
  • 別蓮蒂;廖漢鼎, 2000, '台灣大哥大, ' 服務業管理個案-第二輯,Case12,pp.266-285, 智勝文化.
  • 別蓮蒂;張珮菁, 2000, '預付卡登陸台灣, ' 服務業管理個案-第二輯,Case13,pp.286-300, 智勝文化.
  • 別蓮蒂, 2000, '2000年台灣生活型態分析, ' 中華民國廣告年鑑,第十二輯,1999-2000,pp. 33-36, 台北市廣告代理商業同業工會.
  • 別蓮蒂, 1999, '自行車產業海外投資分析報告, ' 經濟部科技專案, 財團法人自行車工業研究發展中心.
  • 別蓮蒂, 1998, '聯合報, ' 服務業管理個案-第二輯,case13,pp.296-316, 智勝文化.
  • 別蓮蒂, 1997, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司委託研究計畫.

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