師資陣容

謝耀龍

謝耀龍

教授

風險管理與保險學系

  • 電話
    29387646
  • 分機
    29393091 #81015
  • E-Mail
    yjhsieh@nccu.edu.tw
  • 網站
    http://www.rmi.nccu.edu.tw/modules/faculty/yjhsieh/default.h
  • 研究專長
    財務/保險行銷、消費者行為、孫子兵法與企業經營

學歷

  • 美國猶他大學行銷系博士
  • 美國猶他大學行銷系博士
  • 國立政治大學企業管理(學)系碩士
  • 國立政治大學企業管理(學)系碩士
  • 私立東吳大學會計(學)系學士
  • 私立東吳大學會計(學)系學士

個人著作

  • 謝耀龍*, 2005, '不道德壽險行銷之個案研究, ' 保險實務與制度,.(*為通訊作者)
  • 謝耀龍, 2004.09, '產險業顧客抱怨個案研究, ' 保險實務與制度, Vol.3, No.2, pp.103-124.
  • 謝耀龍, 2004.03, '產險業顧客購買行為初探, ' 保險實務與制度, Vol.3, No.1, pp.1-25.
  • 謝耀龍, 2004, 'Exploring Corporate Donation Behavior:A Case Study of Taiwan, ' Journal of Nonprofit and Public Sector Markeying, Vol.12, No.1, pp.69-91.
  • 謝耀龍, 2003.09, '顧客關係管理與壽險行銷, ' 保險實務與制度, Vol.2, No.2, pp.117-145.
  • 謝耀龍, 2002.12, '壽險業務員行銷模式轉移:從KASH到SHAKE, ' 壽險季刊, No.126, pp.2-23.
  • 謝耀龍;尤俊傑, 2002, '台灣網路學習市場之潛在消費者初探, ' 網際網路技術學刊, Vol.3, No.1, pp.53-62.
  • 謝耀龍;楊凌玉;陳怡賓, 2001.06, '台灣壽險業務員教育訓練現況剖析, ' 壽險季刊, No.120, pp.6-36.
  • 謝耀龍, 2000.03, '美國職場行銷研究, ' 壽險季刊, Vol.0, No.115, pp.12-48.
  • 謝耀龍, 2000, '中國酒店的經營與營銷策略:個案研究, ' 華人管理個案研究,秋季號, Vol.0, No.0, pp.1-31.
  • 謝耀龍;尤俊傑, 1999.12, '台灣網際網路學習市場初探, ' 中興企管學報商業自動化專刊---電子商務論叢, Vol.0, No.0, pp.151-173.
  • 謝耀龍, 1999.12, '網際網路對壽險業行銷策略之影響, ' 壽險季刊, Vol.0, No.114, pp.23-41.
  • 謝耀龍, 1999, '台灣壽險業關係行銷運用與行銷績效之研究, ' 中山管理評論, Vol.7, No.3, pp.821-846.(TSSCI)
  • 謝耀龍, 1998.06, '東南亞壽險業關係行銷理念與實際策略運用之比較研究, ' 壽險季刊, Vol.0, No.108, pp.55-72.
  • 謝耀龍, 1998.03, '東南亞壽險業關係行銷理念與實際策略運用之比較研究, ' 壽險季刊, Vol.0, No.107, pp.75-90.
  • 謝耀龍, 1994, 'Personal Relationship and Its Influence on Export Behavior: An Empirical Study, '.
  • 謝耀龍;Debra L. Scammon, 1993, 'Cultural And Economic Antecedents to Evolving Consumer Concerns in Taiwan, ' Journal of Consumer Policy, Vol.16, No.1, pp.61-78.
  • 謝耀龍, 1993, 'Cultural and Economic Antecedents to Evolving Consumer Concerns in Taiwan Netherlands, '.
  • 謝耀龍*, 2011.12, 'Perceived Quality and Overseas Student Satisfaction in Higher Education: A Case Study, ' IADIS International Conference on International Higher Education 2011 Proceedings, International Association for Development of the Information Society (IADIS), pp.11-18.(*為通訊作者)
  • 謝耀龍*, 2011.06, 'Intercultural Problems in Higher Education: A Case Study, ' The 9th CAFIC International Conference, China Association for Intercultural Communication (CAFIC).(*為通訊作者)(本論著未刊登但已被接受)
  • 謝耀龍*, 2011, 'Cross-cultural Communication: East vs. West, ' the CIMaR-UIBE•BUSINESS SCHOOL 2009 JOINT CONFERENCE.(*為通訊作者)
  • 謝耀龍*, 2010.11, 'Marketing Strategies of Hot Springs Resorts in Taiwan: A Case Study, ' the 11th International Joint World Cultural Tourism Conference.(*為通訊作者)
  • 謝耀龍*;Bingfei E. Wang, 2010.11, 'Night Markets and Tourism: Marketing and Public Policy Implications, ' the 11th International Joint World Cultural Tourism Conference.(*為通訊作者)
  • 謝耀龍*;Bingfei E. Wang, 2010.07, 'Relationship Marketing in the Hotel Industry of Taiwan: A Case Study, ' 2010 APTA Annual Conference Proceedings, pp.19-22.(*為通訊作者)
  • 謝耀龍*, 2010.07, 'Group Insurance Marketing in Taiwan: A Case Study, ' World Risk and Insurance Economics Congress.(*為通訊作者)
  • 謝耀龍*, 2010.06, 'Cross-cultural Communication Education: The AIDA Model, ' The 16th International Conference of the International Association for Intercultural Communication Studies.(*為通訊作者)
  • 謝耀龍*, 2010.05, 'Night Markets and International Students: Implications for Tourism Marketing, ' The 9th Biennial Conference on Tourism and Hospitality Industry in Asia.(*為通訊作者)
  • 謝耀龍, 2010.04, 'The Decision-Making Process of International Students in Taiwan: A Case Study, ' the APAIE’s 2010 annual conference program, APAIE, pp.65.
  • 謝耀龍*, 2010, '台灣地區保險業職場營銷研究, ' 中國保險學會2010年學術年會入選論文集, pp.429-438.(*為通訊作者)
  • 謝耀龍, 2009.12, 'Marketing strategies of Million Dollar Round Table Members, ' The All China Economics International Conference Proceedings, pp.63.
  • 謝耀龍, 2009.11, 'Risk Management in Residential Communities: A Case Study, ' the 6th International Society for the Third Sector Research (ISTR) Asia Pacific Regional Conference.
  • 謝耀龍*, 2009.10, 'Cross-cultural Communication: East vs. West, ' the CIMaR-UIBE•BUSINESS SCHOOL 2009 JOINT CONFERENCE.(*為通訊作者)
  • 謝耀龍*, 2009.07, 'Enterprise risk management In the hotel industry of Taiwan: A case study, ' 15th APTA Annual Conference Proceedings, Asian Pacific Tourism Association, pp.111-113.(*為通訊作者)
  • 謝耀龍*, 2007.09, 'Product Quality and Value Perceptions: The Perspective of Ethnic Consumers/The Fourth Royal Bank International Research Seminar Proceedings, ' the Royal Bank International Research Seminar.(不知道)(*為通訊作者)
  • 謝耀龍;尤俊傑, 2001.10, '台灣網路學習市場潛在消費者之研究, ' 2001年台灣區學術網路研討會暨網路學習與繼續專業教育國際會議, 中正大學.
  • 謝耀龍, 2000.10, 'Shopping as a Jungle Trip, ' Consumer Research.
  • 謝耀龍;Debra L.Scammon, 2000.06, 'To Regulate or Not to Regulate:Regulation Issues of Insurance Marketing over the Internet, ' the Public policy &Marketing 2000 Conference.
  • 謝耀龍, 2000.01, 'An Exploratory Study of Marketing Plan Deveopment in Taiwan''s Life Insurance Industry, ' the Western Risk and Insurance Association''s 34th Annual Meeting.
  • 謝耀龍, 1999.06, 'Corporate Philanthropy:Why and Why Not?, ' Tenth IABS Annual Conference Proceedings.
  • 謝耀龍;尤俊傑, 1999.04, '台灣網際網路學習市場初探, ' 1999 商業自動化理論與實務研討會, -.
  • 謝耀龍, 1998.12, 'EMBA 教育與珠海及中國整體經濟發展, ' The Zhuhai Conference on China and Zhuhai in the Globalization of World Economy, -.
  • 謝耀龍, 1998.10, 'Relationship Marketing Strategies of the Export-Import Industry: A Case Study of Taiwan, ' The 1998 Annual Conference of the Academy of International Business Southeast Asia Region Proceedings, -.
  • 謝耀龍, 1998.05, 'Relationship Marketing Strategies in the Life Insurance Industry: A Revised Framework and A Cross-national Comparison, ' The Academy of Marketing Science Conference Proceedings, -.
  • 謝耀龍, 1998.03, '成功業務員的行銷策略:以壽險業為例, ' 第四屆服務管理研討會 , -.
  • 謝耀龍, 1997, 'Complaint Behavior of Taiwanese Consumers: An Empirical Study, ' The American Council on Consumer Interests Conference.
  • 謝耀龍, 1997, 'The Role of Guanxi in Marketing Ethics, '.
  • 謝耀龍, 1997, '台灣壽險業顧客抱怨行為之研究, ' 第三屆服務業管理研討會.
  • 謝耀龍, 'The Influence of Economic Factors on Export Marketing Performance: An Empirical Analysis, ' The Sixth Bi--Annual World Marketing Congress.
  • 謝耀龍, 'Factors Influencing Corporate Philanthropy: A Case Study of Taiwan, ' Academy of International Business South-East Asia Regional Conference.
  • 謝耀龍, 'Motives of Corporate Philanthropy: A Case Study of Taiwan, ' The International Association for Business and Society''s 1996 Conference.
  • 謝耀龍, 'Trust, Social Networks, and Buying Behavior: An Empirical Study, ' The International Association for Business and Society''s 1996 Conference.
  • 謝耀龍, 'After Sale Services and Consumer Complaints: An Empirical Study, Consumer Interests Annual, ' The American Council on Consumer Interests'' Annual Conference.
  • 謝耀龍, 'Consumers'' Attitudes Towards Marketing Practices, Consumerism, and Government Regulations: A Comparison Between Taiwan and India, ' International Association for Business and Society''s 1995 Conference.
  • 謝耀龍, 'Personal Relationship and Its Influence on Export Behavior: An Empirical Study, ' The American Marketing Association''s Summer Marketing Educators'' Conference.
  • 謝耀龍, '從消費者之觀點看壽險業之行銷策略--外商與臺灣壽險公司之比較, ' 第一屆服務業管理研討會.
  • 謝耀龍, '臺灣三陽製藥廠股份有限公司, ' 臺灣中小企業之發展:個案研究與論文發表會.
  • 謝耀龍, 'The Relationship Between Firm Size and Export Marketing Success, ' The First South China International Business Symposium.
  • 謝耀龍, 'The Impact of economic Factors on Export Marketing Performance: An Empirical Analysis, ' The Sixth Bi-Annual World Marketing Congress.
  • 謝耀龍, 'Chinese Culture and Its Influence on Export Marketing Strategy, ' The Academy of Marketing Science Conference.
  • 謝耀龍, 'The Role of Chinese Culture in International Marketing, ' The Academy of Marketing Science Conference.
  • 謝耀龍, 'The Influence of Marketing Strategy on Export Performance: An Empirical Study of Taiwanese Computer Firms, ' American Marketing Association''s Winter Educators'' Conference.
  • 謝耀龍, 2008.12, 'The Decision-Making Process of International Students in Taiwan, ' 政治大學國合處.
  • 謝耀龍, '台灣消費者對企業行銷實務,消費者保護運動及政府法規認知之探討, ' 國科會.
  • 謝耀龍, '台灣消費者抱怨行為之探討, ' 國科會.
  • 謝耀龍*, 2013.04, '保險行銷, ' 金融行銷, 雙葉書廊.(*為通訊作者)
  • 謝耀龍*, 2011.02, '金融行銷, ' 雙葉書廊, pp.1-437.(*為通訊作者)
  • 謝耀龍, 2004.02, '壽險行銷, ' 壽險行銷, 華泰書局.
  • 謝耀龍, 2002.09, '國際行銷學,第一版, ' 國際行銷學,第一版, 華泰書局.
  • 謝耀龍, 1994, '基本行銷學一理論與實務, ' 華泰書局出版.
  • 謝耀龍*, 2011.02, 'Cross-cultural Communication: East vs. West, ' Advances in International Marketing, pp.283-307.(*為通訊作者)
  • 謝耀龍, 2000.10, '中國人壽保險股份有限公司, ' 服務管理個案第二輯, 智勝文化事業有限公司出版.
  • 謝耀龍, 1998.01, '享受孤獨、培養獨立思考判斷, ' 心靈的企業管理, 工商時報社.

研究計畫

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