YU-CHIEN CHANG
Full-time
Name YU-CHIEN CHANG
Job Title Associate Professor
Unit Inst. of Technology Innovation & Intellectual Property Management
Email y.chang@nccu.edu.tw
Office Tel No. 81006
Teaching Field 藝術行銷;藝術組織創新;博物館管理;文化創意產業
Year Paper Title
2020 張瑜倩*, 2020.06, 'Creating value through the performing arts festival: A multi-stakeholder approach, ' Journal of Macromarketing, Vol.40, No.2, pp.185-200.(SSCI)(*為通訊作者), 424972
2019 張瑜倩*, 2019.08, '英國創意產業中介組織之中介行為, ' 國內外文化產業訊息及趨勢分析雙月報, Vol.108年, No.4, pp.32-36.(*為通訊作者), 424426
2018 張瑜倩*;Chloe Preece, 2018.09, 'Visual Arts Marketing in East Asia, ' Arts and the Market, Vol.8, No.2, pp.118-122.(*為通訊作者), 418924
2018 Rua-Huan Tsiah;David Yen*;Yu-Chien Chang;Che-Chuan Hsu, 2018, 'Challenges in creating hybrid professionalism knowledge, ' IT Professional, Vol.20, No.4, pp.19-27.(EI, IEEE)(*為通訊作者), 413246
2016 江淑琳*;張瑜倩, 2016.01, '更民主的科學溝通：科學類博物館實踐公眾參與科學之角色初探, ' 傳播研究與實踐, Vol.6, No.1, pp.199-227.(TSSCI)(*為通訊作者), 407199
2015 Rua-Huan Tsaih;David Yen*;Yu-Chien Chang, 2015.08, 'Challenges of Deploying Complex Technologies in a Traditional Organization, ' Communications of the ACM, Vol.58, No.8, pp.70-75.(SCIE, EI, ACM, IEEE, SCI)(*為通訊作者), 406142
2015 張瑜倩*, 2015.06, '從設計到社會設計：V&A館藏發展政策的再詮釋, ' 博物館與社會, No.9, pp.103-118.(*為通訊作者), 410344
2014 Rua-Huan Tsaih*;James Quo-Ping Lin;Yu-Chien Chang, 2014.11, 'National Palace Museum and Service Innovation, ' Emerald Emerging Markets Case Studies, Vol.4, No.7, pp.1-24.(TRANSFER)(*為通訊作者), 406161
Year Book Title
2020 Victoria Rodner*;Chloe Preece;Yu-Chien Chang, 2020.01, 'Country branding through the arts: the role of museums in positioning a nation on the global market, ' Museum Marketization: Cultural Institutions in the Neoliberal Era, Routledge, pp.170-187.(*為通訊作者), 425640, 2020/01
2015 張瑜倩*, 2015.01, '從組織變革觀點探討博物館行銷功能之轉變, ' 藝術文化的興業管理, 華藝, pp.43-58.(*為通訊作者), 406330, 2015/01
2011 張瑜倩, 2011, 'The constitution and understanding of marketing functions in the museum sector, '., 346446, 2011/01
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 文化創意產業的知識中介(2/2) CHANG YU-CHIEN Principal Investigator 2020.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 108 文化創意產業的知識中介(1/2) CHANG YU-CHIEN Principal Investigator 2019.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 107 文化創意產業的公私協力：結合制度邏輯觀點 CHANG YU-CHIEN Principal Investigator 2018.08 ~ 2020.01 Ministry of Science and Technology
Other Projects 106 106年數位媒體行銷研究 CHANG YU-CHIEN Principal Investigator 2017.08 ~ 2017.12 臺北市立美術館
MOST Projects 106 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸 (III) 姚成彥,胡欣怡,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WU FENG-SHANG 共同主持人 2017.01 ~ 2018.01 Ministry of Science and Technology
Other Projects 105 105年「文化創意產業專業中介組織政策分析」 CHANG YU-CHIEN,JUAN YAO-CHUEH,KUO CHIU-WEN 協同主持人 2016.07 ~ 2016.11 文化部
MOST Projects 105 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(II) 顏永森,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WU FENG-SHANG 共同主持人 2016.01 ~ 2016.12 Ministry of Science and Technology
MOST Projects 104 臺灣企業博物館經營管理之研究 CHANG YU-CHIEN Principal Investigator 2015.08 ~ 2017.01 Ministry of Science and Technology
MOST Projects 104 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(I) 顏永森,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WEN CHAO-TUNG,WU FENG-SHANG 共同主持人 2015.04 ~ 2015.12 Ministry of Science and Technology
MOST Projects 103 文化創意產業之服務創新歷程與脈絡：以國立故宮博物院為例 CHANG YU-CHIEN Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
Other Projects 103 農業科技產業化人才培訓及個案研究 蔡熙文,CHANG YU-CHIEN,WU FENG-SHANG 共同主持人 2014.03 ~ 2014.12 行政院農業委員會
MOST Projects 102 文創展演活動之創新商業模式 CHANG YU-CHIEN Principal Investigator 2013.08 ~ 2014.12 Ministry of Science and Technology
Other Projects 101 區域智慧資本三年計畫（第一年） 于國華,吳靜吉,邱于芸,侯勝宗,張朝清,郭麗華,陳蕙芬,彭火樹,駱世民,CHANG YU-CHIEN,CHEN SHENG-CHIH,CHOU LI-FANG,LIAO WEN-HUNG,LIN LI 協同主持人 2012.12 ~ 2013.12 財團法人資訊工業策進會
MOST Projects 101 策展的創新歷程：策展人與藝文組織的共同創造 CHANG YU-CHIEN Principal Investigator 2012.10 ~ 2013.12 Ministry of Science and Technology
MOST Projects 100 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一：科技、人文與跨領域整合相關議題研究(2/2) CHANG YU-CHIEN,HSIAO RUEY-LIN,HSU MU-YEN,WEN CHAO-TUNG,WU FENG-SHANG,WU SE-HWA 共同主持人 2012.11 ~ 2013.06 Ministry of Science and Technology
MOST Projects 100 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一：科技、人文與跨領域整合相關議題研究(1/2) CHANG YU-CHIEN,HSIAO RUEY-LIN,HSU MU-YEN,WEN CHAO-TUNG,WU FENG-SHANG,WU SE-HWA 共同主持人 2011.11 ~ 2012.10 Ministry of Science and Technology
Country School Name Department Degree Duration
UNITED KINGDOM King's College London, University of London Management Ph.D. 2007.09 ~ 2011.04
TAIWAN, REPUBLIC OF CHINA Master 1999.09 ~ 2003.02
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 科技管理與智慧財產研究所 副教授 2019.08 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY 科技管理與智慧財產研究所 助理教授 2013.08 ~ 2019.08
Current NATIONAL CHENGCHI UNIVERSITY 科技管理研究所 助理教授 2013.01 ~ 2013.08
Current NATIONAL CHENGCHI UNIVERSITY 科技管理研究所 助理教授 2011.08 ~ 2013.01
Experience 國際博物館協會 (ICOM, UNESCO) MPR board member 2016.07 ~ 2019.07
Experience 創新與創造力研究中心 NATIONAL CHENGCHI UNIVERSITY 研究員 2012.01 ~ Up to today
Honor Category Year Award Name Awarding Unit
Inside School 105 教學優良教師獎 (專業課程) 政治大學
Inside School 105 教學優良教師獎 (通識（含體育）課程) 政治大學
Inside School 104 教學優良教師獎 (通識課程) 政治大學
Outside School 104 溫世仁服務科學研究新苗獎 台灣服務科學學會
Outside School 91 教育部公費留學獎學金 教育部
Year Paper Title
2019 Yu-Chien Chang*;Sam Tzu-Hsiang Yuan;Tun Chiu, 2019.06, 'Exploratory Research on the Film Decision making Process with Multiple Formats, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者)
2019 張瑜倩*, 2019.06, 'The collaboration and relationships between the central government and cultural creative clusters: A case study of Huashan 1914 Creative Park, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者)
2018 張瑜倩*;莊皓鈞, 2018.07, 'Collaborations in hybrid organizations with competing institutional logics: A case of the creative industries, ' The 34th EGOS Colloquium 2018, European Group for Organizational Studies.(*為通訊作者)
2017 張瑜倩*;賴怡君, 2017.06, 'An exploratory study of the Urban Simple Life curation: The perspective of gatekeeping, ' The 14th International Conference Arts and Cultural Management, Peking University.(*為通訊作者)
2016 張瑜倩*, 2016.07, 'The performing arts festival as a platform for values co-creation, ' 32nd EGOS Colloquium 2016, EGOS.(*為通訊作者)
2015 張瑜倩*, 2015.06, 'The platform of value co-creation in a performing art festival curating, ' The 40th Annual Macromarketing Conference, Macromarketing Society.(*為通訊作者)
2014 張瑜倩*, 2014.04, 'Social media and music consumption: A case study of a K-POP fan community, ' 39th Annual Macromarketing Conference, Royal Holloway, University of London.(*為通訊作者)
2013 張瑜倩*, 2013.08, 'Using integrated marekting campaigns to build new audiences in museums: An ethnographic study, ' The 23rd General Conference of ICOM, International Council of Museums (ICOM).(*為通訊作者)
2012 張瑜倩*, 2012.10, '從組織變革觀點探討行銷功能之轉變： 以英國維多利亞與亞伯特博物館為例, ' 2012博物館治理國際學術研討會, 國立科學工藝博物館.(*為通訊作者)
2012 張瑜倩*, 2012.07, 'The collaboration and outsourcing relationships between the central government and cultural industries: A case study in Taiwan, ' VII Internacional conference on cultural policy research, Culture, politics and Cultural Policies, International Journal of Cultural Policy.(*為通訊作者)
2012 張瑜倩*, 2012.06, 'National museum, local economic development and the tourism: A case study of the National Museum or Marine Biology and Aquarium, ' 17th International Conference on Cultural Economics, Association for Cultural Economics.(*為通訊作者)