Year	2011
Authors	AI-HWA CHANG
Paper Title	張愛華*, 2011.07, 'The Influence of Product Similarity, Branding Strategy, and Information Accessibility on the Processing Mode of Family Brand Information, ' 2011 Biennial Conference of Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.85-89.(*為通訊作者)
Date of Publication	2011-07-01
ISI Number	343628