Year	2016
Authors	CHIA-LIN LEE
Paper Title	李嘉林*, 2016.02, 'Negative spillover effects in co-branding service failures: the impact of stereotype change (獲得推薦論文獎), ' 2016 Management Theory and Practice Conference, National Taiwan University.(*為通訊作者)
Date of Publication	2016-02-01
ISI Number	409643