| 年度 | 2019 |
|---|---|
| 全部作者 | 陈冠儒 |
| 论文名称 | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*为通讯作者) |
| 发表日期 | 2019-05-01 |
| ISI Number | 423012 |
