年度	2016
全部作者	陈冠儒
论文名称	Kuan-Ju Chen*;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*为通讯作者)
ISI Number	423018