年度	2018
全部作者	張欣綠
論文名稱	Hsin-Lu Chang;Yen-Chun Chou*;Dai-Yu Wu;Sou-Chein Wu, 2018.01, 'Will Firm’s Marketing Efforts on Owned Social Media Payoff? A Quasi-experimental Analysis of Tourism Products, ' Decision Support Systems, Vol.107, pp.13-25.(SSCI, SCI)(*為通訊作者)
卷數	418144
發表日期	2018-01-01