年度 2024
全部作者 朴星俊
論文名稱 Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.07, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, Vol.23, No.4, pp.1638-1652.(SSCI)(*為通訊作者)
卷數 114711
發表日期 2024-07-01