年度 | 2024 |
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全部作者 | 朴星俊 |
論文名稱 | Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.07, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, Vol.23, No.4, pp.1638-1652.(SSCI)(*為通訊作者) |
卷數 | 114711 |
發表日期 | 2024-07-01 |