期刊论文
年度 论文名称
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*为通讯作者), vol. 361743, 2011
2011 别莲蒂*;陈怡穆, 2011, '广告量对品牌态度与购买率之长期影响, ' 管理学报, Vol.28, No.6, pp.545-563.(TSSCI)(*为通讯作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*为通讯作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*为通讯作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(国科会财务领域B＋级期刊)(*为通讯作者), vol. 349170, 2011
2011 王美雅;吴思华, 2011, '从复杂理论观点探索创新扩散的动态过程：一个新概念扩散实验, ' 科技管理学刊, Vol.16, No.2, pp.81-119.(TSSCI), vol. 352414, 2011
2010 Chia-ling Lee*;David C. Yen;K. C. Peng;H. C. Wu, 2010.12, 'The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology, ' Advances in Accounting, Vol.26, No.2, pp.314-324.(SCOPUS)(*为通讯作者), vol. 412338, Dec. 2010
2010 刘孔中; 贺陈冉, 2010.12, '检讨中小学与公立图书馆数据通讯接取普及服务, ' 法令月刊, Vol.61, No.12, pp.100-114., vol. 345174, Dec. 2010
2010 温肇东*;罗育如;林大溢, 2010.12, '台湾科技创业竞赛十年回顾, ' 科技管理学刊, Vol.15, No.4, pp.121-153.(*为通讯作者), vol. 385830, Dec. 2010
2010 冯震宇, 2010.12, '维护交易市场公平性－红线明确化严打内线交易, ' 能力杂志, No.658., vol. 342342, Dec. 2010