年度	2011
全部作者	别莲蒂
论文名称	Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*为通讯作者)
卷数	310055
参考连结	http://nccur.lib.nccu.edu.tw/handle/140.119/64232