期刊论文
年度 论文名称
2003 别莲蒂, 2003, '消费者认知的厂商移转能力、产品制造困难度与品牌联想对品牌延伸合适性的影响, ' 台湾管理学刊, Vol.3, No.2, pp.65-84., vol. 142944, 2003
2003 别莲蒂, 2003, '企业品牌伞策略之企业名称背书效果, ' 管理学报, Vol.20, No.6, pp.1175-1199.(TSSCI), vol. 142938, 2003
2003 邱志圣;Cathy Cheng, 2003, 'Should A Company Have Message Boards on Its Web Sites., ' Should A Company Have Message Boards on Its Web Sites., Vol.0, No.0, pp.0., vol. 147621, 2003
2003 邱志圣;谢佳宏;叶相亿, 2003, '国际并购组合及品牌名称对消费者态度之影响:以银行业为例, ' 国际并购组合及品牌名称对消费者态度之影响:以银行业为例, Vol.20, No.6, pp.0.(TSSCI), vol. 147615, 2003
2003 廖四郎;陈坤铭;郑宗松, 2003, '最适投资决策与产品生命周期─实质选择权分析法, ' 中山管理评论,.(TSSCI), vol. 140831, 2003
2003 邱志圣, 2003, 'The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise., ' Psychology & Marketing, Vol.0, No.0, pp.0.(SSCI), vol. 147620, 2003
2003 蔡政宪;Kuo, Weiyu;Wei-Kuang Chen, 2003, 'An Empirical Study on the Lapse Rate:The Cointegration Approach, ' Journal of Risk and Insurance, Vol.0, No.70, pp.489-508.(SSCI), vol. 147233, 2003
2003 王俪玲, 2003, 'The Impact of Deregulation on an Oligopoly Insurance Market, ' Journal of Insurance Issue, Vol.26, No.1, pp.15-28., vol. 147347, 2003
2003 W.C Chi;C.Y Hsu, 2003, 'The nature of corporate income tax under full imputation tax regime-A test of functional fixation, ' Journal of Business Finance and Accounting, Vol.0, No.0, pp.589-620.(SSCI), vol. 146965, 2003
2003 薛慧敏;Cheng, K. F., 2003, '“Estimation of a LogisticRegression Model with Mismeasured Observations.”, ' Statistica Sinica, Vol.0, No.13, pp.0.(SCIE), vol. 143576, 2003