年度	2017
全部作者	陈冠儒
论文名称	Kuan-Ju Chen*;Jooyoung Kim, 2017, 'Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses, ' Journal of Marketing Management, Vol.5, No.2, pp.1-11.(EBSCO)(*为通讯作者)
卷数	422996