年度 | 2018 |
---|---|
全部作者 | 陈冠儒 |
论文名称 | Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(*为通讯作者) |
卷数 | 422993 |