年度	2015
全部作者	陈冠儒
论文名称	Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015, 'Would you be my friend? An examination of global marketers' brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.1-14.(PsychINFO)(*为通讯作者)
卷数	423000