年度 2020
全部作者 陈冠儒
论文名称 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.07, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(*为通讯作者)
卷数 425678
发表日期 2020-07-01