年度 | 2011 |
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全部作者 | 张爱华 |
论文名称 | 张爱华*, 2011.07, 'The Influence of Product Similarity, Branding Strategy, and Information Accessibility on the Processing Mode of Family Brand Information, ' 2011 Biennial Conference of Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.85-89.(*为通讯作者) |
发表日期 | 2011-07-01 |
ISI Number | 343628 |