年度	2019
全部作者	楼永坚
论文名称	楼永坚*;蔡佩纯, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*为通讯作者)
发表日期	2019-08-01
ISI Number	422929