年度	2011
全部作者	楼永坚
论文名称	蔡孟君*;Kent B. Monroe;楼永坚;别莲蒂, 2011.08, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' 2011 AMA Summer Educators'' Conference, American Marketing Association.(*为通讯作者)
发表日期	2011-08-01
ISI Number	341745