年度 | 2010 |
---|---|
全部作者 | 别莲蒂 |
论文名称 | Bei, Lien-Ti;Chiayang Mac Chang;Chao-hui Huang, 2010, 'The Effects of Cognitive-Brand Age Congruity on Brand Preference under Different Product Categories, ' German-French-Austrian Conference on Marketing. |
ISI Number | 339772 |