年度 2018
全部作者 陈冠儒
论文名称 Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*为通讯作者)
ISI Number 423014