| 年度 | 2024 |
|---|---|
| 全部作者 | 楼永坚 |
| 论文名称 | Joseph C. Chang;楼永坚, 2024.02, 'Brand Diversity and Similarity Effects on Brand Perceptions, ' 2024 AMA Winter Academic Conference, American Marketing Conference. |
| 发表日期 | 2024-02-01 |
| ISI Number | 129190 |
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