年度	2015
全部作者	楼永坚
论文名称	Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*为通讯作者)
发表日期	2015-05-01
ISI Number	407619