年度	2015
全部作者	陈冠儒
论文名称	Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*为通讯作者)
ISI Number	423023