年度	2020
全部作者	陈冠儒
论文名称	Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining consumers’ processing of brand personification strategies through the lens of anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*为通讯作者)
发表日期	2020-05-01
ISI Number	427118