Kuan Ju Chen Jhih Syuan Lin Jung Hwa Choi Jung Min Hahm 2013 Would you be my friend The uses of brand personification on Facebook for developing consumer brand relationships the American Academy of Advertising Global Conference American Academy of Advertising 为通讯作者

Language

年度	2013
全部作者	陈冠儒
论文名称	Kuan-Ju Chen;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(为通讯作者)
ISI Number	423029

国立政治大学商学院