年度 | 2018 |
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全部作者 | 陈冠儒 |
论文名称 | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*为通讯作者) |
发表日期 | 2018-06-01 |
ISI Number | 423013 |