年度 2019
全部作者 陈冠儒
论文名称 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*为通讯作者)
发表日期 2019-05-01
ISI Number 423012