Kuan Ju Chen Joe Phua 2013 Does culture matter in sport The moderating role of cultural identity in self expressive identification and sport engagement the annual conference of the Association for Education in Journalism and Mass Communication Association for Education in Journalism and Mass Communication 为通讯作者

Language

年度	2013
全部作者	陈冠儒
论文名称	Kuan-Ju Chen;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(为通讯作者)
ISI Number	423029

国立政治大学商学院