年度	2023
全部作者	陈冠儒
论文名称	Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a good story from a bad company: Examining the effects of narrative richness and moral imagination on consumer emotions, attitude, and behavioral intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*为通讯作者)
发表日期	2023-07-01
ISI Number	104586