| 2003 |
Lien-Ti Bei;Tsai-Ju Liao;Kealoha Widdows, 2003, 'Women''s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, pp.63-80., 2003 |
| 2003 |
吴祉芸;别莲蒂, 2003, '两岸品牌个性之比较—以报纸广告为例, ' 第十一届中华民国广告暨公共关系学术与实际研讨会., 2003 |
| 2003 |
陈嬿伊;别莲蒂, 2003, '整合行销传播之理论探讨—以Metatheory 方法检视其理论发展, ' 第十一届中华民国广告暨公共关系学术与实务研讨会., 2003 |
| 2003 |
魏圣忠;别莲蒂, 2003, '认知年龄与创新产品使用行为关系之研究, ' 第十一届中华民国广告暨公共关系学术与实务研讨会., 2003 |
| 2003 |
黄逸甫;别莲蒂, 2003, '服务品质、价格、品牌形象与品牌个性对顾客满意度之影响—以银行业为例, ' 第十一届中华民国广告暨公共关系学术与实务研讨会., 2003 |
| 2003 |
Tsai, W. C.;Chen, C. C.;Chiu, S. F., 2003, 'Exploring boundaries of the effects of applicant impression management tactics in job interviews., ' the Academy of Management Annual Meeting, the Academy of Management., 2003 |
| 2003 |
邱志圣;Chang,Tung-Zong;Su-Jane Chen, 2003, 'An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., ' An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., 2003 American Marketing Association Summer Educators'' Conference.., 2003 |
| 2003 |
邱志圣;Chein-yi Huang;Min-chieh Chuang, 2003, 'Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., ' Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., the 11th Biennial World Marketing Congress,H.Spotts and H.L. Meadoe eds,Perth,Australia.., 2003 |
| 2003 |
Chiahsin Cheng;苑守慈, 2003, 'A Study on Ontology-Based Coupled Clustering foe Mobile Marketing, ' International Conference of Information Management, 台湾., 2003 |
| 2003 |
Liangfeng Lin, 2003, 'THE IMPACT OF DEREGULATION ON THE EFFICIENCY OF TAIWAN LIFE INSURANCE INDUSTRY, ' INTERNATIONAL CONFERENCE OF PACIFIC RIM MANAGEMENT, Association for Chinese Management Educators "ACME"., 2003 |
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