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邱志圣, 2001, 'The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., ' The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., Academy of Marketing Science., 2001 |
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黄秉德;陈太龄, 2001, '力康企业的跨海成长案例, ' 第一届海峡两岸暨港澳地区中国企业管理案例学术研讨会, 大连理工大学管理学院., 2001 |
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黄秉德, 2001, '追寻二十一世纪人力资源管理新典范— 从台湾看全球, '., 2001 |
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黄秉德;汪金城, 2001, '研发机构知识分享机制之研究-以工研院光电所研发团队为例, '., 2001 |