2015 |
Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*为通讯作者), 2015 |
2015 |
Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*为通讯作者), 2015 |
2015 |
Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*为通讯作者), 2015 |
2015 |
Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*为通讯作者), 2015 |
2015 |
Yang, Y.-C.*;林怡伶;Chao, W. S., 2015, 'An architecture-oriented design method for human-computer interaction systems, ' HCI International, HCI.(*为通讯作者), 2015 |
2014 |
Lin, Han-Chou*;Yang, Heng-Li, 2014.12, 'Two-Stage Model for Exchange Rate Forecasting by EMD and Random Forest, ' 14th International Conference on Electronic Business (ICEB), International Consortium of Electronic Business.(*为通讯作者), Dec. 2014 |
2014 |
Weng, Wei-Hsiu*;Woo-Tsong Lin, 2014.12, 'A Scenario Analysis of Wearable Interface Technology Foresight, ' Proceedings of the Fourteenth International Conference on Electronic Business (ICEB 2014), ICEB and Taiwan Chapter of Association for Information Systems.(*为通讯作者), Dec. 2014 |
2014 |
Ray Yeutien Chou;Tso-Jung Yen;Yu-Min Yen*, 2014.12, 'Risk Evaluations with Robust Approximate Factor Models, ' 2014 Financial Innovations and Bank Regulation Conference (Xiamen University), Xiamen University, Peking University, and Fordham University.(*为通讯作者), Dec. 2014 |
2014 |
Wei-jen Wen;Wen-Chieh Lee*;Keng-Chia Chen, 2014.12, 'Vertical Merger Facilitation in Cournot Oligopolies with Complementary Inputs, ' 台湾经济学会、台湾效率与生产力学会2014年联合年会, 台湾经济学会.(*为通讯作者), Dec. 2014 |
2014 |
杨季霖*;江明宪;陈建维, 2014.12, 'Financial leverage and Competitive Strategy: Evidence from Cross-Listing Firms, ' 2014 Global Innovation and Knowledge Academy-Asia/Pacific Conference, Global Innovation and Knowledge Academy.(*为通讯作者), Dec. 2014 |