研讨会论文

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年度 论文名称
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*为通讯作者), 2013
2013 陈竑廷;郑宇庭*, 2013, '资料采矿于乘用汽车产业之顾客关系管理研究, ' 2013海峡两岸CATI与数据挖掘合作20周年暨第十届中国数据挖掘与商业智能研讨会, 人民大学.(*为通讯作者), 2013
2013 黄敬尧;郑宇庭*, 2013, '看房客户买屋的成交因素分析, ' 2013海峡两岸CATI与数据挖掘合作20周年暨第十届中国数据挖掘与商业智能研讨会, 人民大学.(*为通讯作者), 2013
2013 杨志清;郑宇庭*, 2013, 'The Application of Fuzzy Interval Correlation Evaluating the Relationship between Transportation Engineering and Air Pollution, ' 2013海峡两岸CATI与数据挖掘合作20周年暨第十届中国数据挖掘与商业智能研讨会, 人民大学.(*为通讯作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*为通讯作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*为通讯作者), 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*为通讯作者), 2013
2013 陈明吉, 2013, '台湾住宅金融与购屋贷款制度之发展, ' 世界华人不动产学会第五届年会, 世界华人不动产学会., 2013
2012 游铭仁*;连婉茜;许牧彦, 2012.12, '边际效用递减法则对于破坏式创新与定价策略影响之研究, ' 科技管理学会年会暨论文研讨会, 科技管理学会.(*为通讯作者), Dec. 2012
2012 孙玉龄*;许牧彦, 2012.12, '医师采用创新产品之影响因素─以采用心脏支架之情境为例, ' 科技管理学会年会暨论文研讨会, 科技管理学会.(*为通讯作者), Dec. 2012