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别莲蒂;乔友庆;叶凯莉, 2002, '顾客满意度衡量与估计之研究—最小平方法 (OLS) 与 Ordered Logit/ Probit 模型之比较, ' 第六届科际整合管理国际研讨会., 2002 |
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别莲蒂;乔友庆, 2002, '台湾消费者心理年龄之探索性研究, ' 第十届中华民国广告暨公共关系学术与实务研讨会., 2002 |
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