| 年度 | 2023 |
|---|---|
| 全部作者 | 朴星俊 |
| 论文名称 | Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*为通讯作者) |
| 卷数 | 100396 |
| 发表日期 | 2023-06-01 |
