蔡孟君樓永堅別蓮蒂 Kent B Monroe 2014 03 Position matters when we stand together a linguistic perspective on composite brand extensions Journal of the Academy of Marketing Science Vol Volume 42 No Issue 6 pp 680 701 SSCI 為通訊作者

Year	2014
Authors	YUNG-CHIEN LOU
Paper Title	蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe, 2014.03, 'Position matters when we stand together: a linguistic perspective on composite brand extensions, ' Journal of the Academy of Marketing Science, Vol.Volume 42, No.Issue 6, pp.680-701.(SSCI)(為通訊作者)
Vol.No	403362
Date of Publication	2014-03-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/64912