Year	2002
Authors	JYH-SHEN CHIOU
Paper Title	邱志聖, 2002, 'The Effectiveness of Different Advertising Message Appeals inthe Eastern Emerging Society: Using Taiwanese TV Commercials as An Example, ' International Journal of Advertising, Vol.21, No.2, pp.217-236.
Vol.No	144743
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/12386