Year 2007
Authors JYH-SHEN CHIOU
Paper Title 邱志聖*;Chia-Hung Hsieh;Chung-Chi Shen, 2007.05, 'Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm, ' Journal of Global Marketing,.(*為通訊作者)
Vol.No 252062
Date of Publication 2007-05-01