Year	2015
Authors	TZU-SHIAN HAN
Paper Title	Chang, Aihwa*;Hsu‐Hsin Chiang;Tzu-Shian Han, 2015, 'Investigating the dual-route-effects of corporate branding on brand equity, ' Asia Pacific Management Review, No.20, pp.120-129.(法語(文))(*為通訊作者)
Vol.No	415690