Year 2015
Authors TZU-SHIAN HAN
Paper Title Chiang, Hsu‐Hsin*;Aihwa Chang;韓志翔, 2015, 'The scale development of brand psychological ownership, ' 行銷科學學報-Taiwan Journal of Marketing Science, Vol.11, No.2, pp.115 - 147.(*為通訊作者)
Vol.No 415806