Year 2010
Authors LEI-YU WU
Paper Title Chiou, J.S.;Wu, L.Y.*;Chuang, M.C., 2010.04, 'Antecedents of Retailer Loyalty: Simultaneously Investigating Channel Push and Consumer Pull Effects, ' Journal of Business Research, Vol.63, No.4, pp.431-438.(SSCI)(*為通訊作者)
Vol.No 281435
Date of Publication 2010-04-01
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/64228