Year 2023
Authors 朴星俊
Paper Title Cong-Minh Dinh;Sungjun (Steven) Park*, 2023.01, 'How to Increase Consumer Intention to Use Chatbots? An Empirical Analysis of Hedonic and Utilitarian Motivations on Social Presence and The Moderating Effects of Fear across Generations, ' Electronic Commerce Research, pp.Accepted.(SSCI)(*為通訊作者)
Vol.No 100420
Date of Publication 2023-01-01