Year 2011
Authors JYH-SHEN CHIOU
Paper Title Lee-Yun Pan;Jyh-Shen Chiou*, 2011.04, 'How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information, ' Journal of Interactive Marketing, Vol.25, No.2.(SSCI)(*為通訊作者)
Vol.No 335629
Date of Publication 2011-04-01