Year 2021
Authors LI-MING CHEN
Paper Title Wei-Lun Chang*;Li-Ming Chen, 2021.12, 'Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z, ' Journal of Organizational and End User Computing, Vol.33, No.6, pp.1-18.(SSCI, SCIE)(*為通訊作者)
Vol.No 434983
Date of Publication 2021-12-01