Name | 陳冠儒 |
---|---|
Job Title | Associate Professor |
Unit | Dept. of Business Administration |
Office Tel No. | 81009 |
Research Expertise | Digital and Social Media Marketing, Consumer-Brand Relationship, Integrated Marketing Communication |
Teaching Field | Digital and Social Media Marketing, Consumer-Brand Relationship, Integrated Marketing Communication |
Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
---|---|---|---|---|---|---|
MOST Projects | 112 | 消費者心理擁有感重要嗎?探討內在心理傾向的調節效果之研究 | CHEN KUAN-JU | Principal Investigator | 2023.08 ~ 2024.07 | National Science and Technology Council |
MOST Projects | 111 | 從擬社會認同至跨擬社交關係:深入探究影響者行銷之現象 | CHEN KUAN-JU | Principal Investigator | 2022.08 ~ 2023.10 | National Science and Technology Council |
MOST Projects | 107 | 你會原諒我嗎?探索擬人論與觀點取替心理機制於消費者寬恕品牌過失之行為研究(2/2) | CHEN KUAN-JU | Principal Investigator | 2019.08 ~ 2021.01 | National Science and Technology Council |
MOST Projects | 106 | 人性化品牌:探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 | 陳冠儒 | Principal Investigator | 2017.08 ~ 2018.07 | 國科會 |
MOST Projects | 105 | 族群認同在自我類別化過程及贊助式行銷反應所扮演之角色:探究台灣「林來瘋」現象 | 陳冠儒 | Principal Investigator | 2016.08 ~ 2017.10 | 國科會 |
MOST Projects | 104 | 品牌擬人化:消費者擬人觀建構過程與其對廣告、品牌影響力之探究 | 陳冠儒 | Principal Investigator | 2015.12 ~ 2017.01 | 國科會 |
Country | School Name | Department | Degree | Duration |
---|---|---|---|---|
U.S.A. | 美國喬治亞大學 | 大眾傳播研究所 | 博士 | 2011.08 ~ 2015.05 |
美國愛荷華州立大學 | 新聞與傳播研究所 | 碩士 | 2009.09 ~ 2011.08 | |
國立彰化師範大學 | 英語學系 | 學士 | 2004.09 ~ 2008.06 |
Experience Category | Organization Title | Department | Job Title | Duration |
---|---|---|---|---|
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2021.08 ~ Up to today |
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 助理教授 | 2019.08 ~ 2021.08 |